A space for collaboration and real Northwestern industriousness at Pir

Pir is built for founders by founders, who are driven by a sincere desire to see people thrive. This is why they successfully created an environment where people can learn from and inspire each other to go even further, both in their own projects and for their community.

Pir have without a doubt created more collaboration and openness, between and within industries. Its contribution to the business environment has exceeded all expectations both for our city and for out of town visitors.

Today, tomorrow—everyday.
We worked closely with the Pir team developing the brand this ambitious project deserved – well aware that Pir already had made a name for themselves with their storytelling around what was about to be, long before the community and building was done.

Before and after launch
During the construction period we defined the brand strategy, concept, visual identity and redesigned the website all while seeing this well crafted space come to life. After Pir opened it's doors to the public we created all take outs such as wayfinding, printed material, digitals, ads and more.